Scarcity Marketing with "One Per Zip Code" Tactic
Saturday, October 10, 2009 at 10:54AM ;)
Scarcity Marketing
My buddy pointed me to a section in Dan Kennedy's book "The Official Get Rich Guide to Information Marketing" and took note of the part where Kennedy talks about how creating a sense of urgency and scarcity in your online sales letter increases conversions substantially.At a sales presentation Dan introduced a new product, which until that time had very ordinary sales. So Dan Kennedy took the sales page and injected a sense of urgency so powerful, so irresistible that sales quadrupled within minutes. Yes...minutes. Readers starting clicking on the Order Button and the lame-duck product soon turned into a Hot Seller.
What was the sense of urgency that he injected into the product presentation that motivated readers to hit the buy button? Four words is all he said - "One Per Zip Code”.
“One Per Zip Code”. I'm sure you get it. What he did was limit the offer to “only one customer per zip code can get his hands on this”. And sales went ballistic - increased four-fold. Know what that does to your bottom line? Hits it out of the ball-park.
Create a Buying Frenzy with the Push of a Button
So we took that concept of Dan Kennedy's and built a script around it. A script that limits sales to just one per zip code. If you go to One per Zip Code you'll see we are selling the script for $97.
here's what one buyer said about this scarcity tactic in One per Zip Code.
I bought it.I remember a few years back one of the dating guys cleaned house doing a launch like this. He did some big-price "get laid" package and said that he would only sell one copy per city or something as he didn't want guys crossing up their game.
So it was a massive sellout in like the first 10 minutes or something cause of the true scarcity that it created.
So I was already pre-sold on this zip-code script and knew I wanted this before I even saw it because of the results that I know I can get with it.
So as for the product.... I was actually quite impressed. Honestly I was expecting a dinky little script my guy in Riga could whip up in 30 minutes.
But actually the script has some depth and features and shows via the documentation and interface panel. It is obvious that some care and forethought has been put into the little details. (and these are the details that makes it really useful)Bottom line is its good stuff...
Greg Jacobs
WP Mage
Sense of Urgency
BTW when we talk about “creating a sense of urgency” we're not talking about the usual B/S tactics. Not phony copy urgencies like ...
"I don't know how much longer I can keep this offer available. I may have to pull this down soon!"
or
"I may have to raise the price soon! I'm crazy to sell it this cheap!"
or ...
"I can only sell it a this price until {insert phony countdown clock}"
Or better yet ...
"Only available While Stocks Last – be quick!”(how do you run out of a digital product?)
This Is About Creating a Real Sense of Urgency
Creating a sense of urgency that is so powerful and riveting, your prospects are forced into making a decision to click your order button NOW...because if they don't buy it ... someone else will...and they'll miss out.
The big boys of I.M. use this technique to bring in boatloads of money. Now you can too!
For the first time this technique is available as a downloadable script that's push-button, automated and ready to go.
It's like a Nitrous Oxide boost for your sales page.
Here's How it Works
Simple. You're going to create a sense of urgency by adding an element to your existing sales page that is going to rock it - like hooking your car's engine up to the laughing gas - the Nitrous Oxide - giving an immediate fourfold boost to horsepower - GRUNT. You're going to motivate your prospect to Hit that Buy Button Now - or miss out.
People hate to miss out! Or at least take the chance that they might miss out if they don't act now. Is that dirty pool? It's a game plan as old as sales itself . You've read tired old lines like this -
"Buy now, because the price will rise!"
"Buy now, because the product will be discontinued!"
"Buy now, because you'll get these additional bonuses worth thousands!"
Sense of urgency. Put a rocket up their ass and they'll Act Now!
You tell your reader that if they don't act now – someone else in their zip code will beat them to it - will get the only offer available to that particular zip code. Yes you're limiting sales to only one person in that Zip Code (or Post Code).
Check it out here at this site.
Click on "add to cart" and you'll see what it does. Enter ZipCode 11747 and you'll see it's taken. Then try your zipcode. The script actually reads your i.p.
Would they be more inclined to buy now?
You better believe it Pilgrim. Millionaire-maker Dan Kennedy says -
“Listen You Idiot - Selling to One Per Zip Code Boosts Sales Outasight!"
(Actually he didn't phrase it exactly like that. But he might have - going by some of the language in his books and seminars.)
So exactly how do you do this? Simple. A simple plan. You buy this script from us and upload it to your page. It's push button. A veritable NOS booster for your sales page.
With millions of zip and postal codes around the world, you will never have a shortage of customers. But the seed will be planted in the back of your customers mind that maybe, just maybe, someone else in their postal code will get your product and they won't.
Finally a way to really achieve scarcity, you could even have a zip code franchise, system...I say the price should go up, Way up,,, LOL,
You are insane to sell it this cheap, what a concept, holy hamburger batman, I wish I had thought of that.
Tim Franklin
Here's a brief overview of the ZipCodeScript
- Creates urgency in the customers mind that he will get excluded from the offer.
Captures prospects name and email address while searching to see if his postal code is available.
Name and email address is saved on your Aweber autoresponder account.
Script has an "off" mode so you can operate your web site without the ZipCodeScript running.
ZipCodeScript can run in a "Sorry, No" mode that informs the buyer that the postal code is in use and that he will be notified when a spot opens up (great for product launches).
Use in conjunction with Paypal.
Easy installation.
A fourfold Increase in sales?
That's what Dan Kennedy says. And we tend to agree. We've tested it ourselves and the results have been outstanding.
<h2<What will it do for your Sales? * gives higher conversions for the products you sell.
* Achieves "fear of loss" results without your being a huckster, trickster, deceiver or plain old bullshit artist.
* Builds a subscriber list and customer base automatically.
* Breathes new life into your products and offers.
* Reduces your advertising costs by increasing conversions.
Consider your current income...let's say it's $5,000 per month based on various sales pages and squeeze pages that you run for your business.
Let's say your sales pages average out to 2% sales conversion and your opt-in pages average out to 20% opt-in.
If you can boost your conversions by just 50% (i.e. take your 2% sales conversion to 3% and take your 20% opt-in conversion to 30%), your income would be an extra $2500 for the month - giving you a theoretical $7500 for the month.
It's the fastest way to boost profits.
What Are The System Requirements?
* Aweber Account - if you don't have one they have a Aweber free trail.
* A PayPal account for handling transactions
* Access to a database
* The OnePerZipCodeScript is set-up to integrate with your Aweber account. After your prospect clicks "Buy Now", he is directed to a page to enter his name, email and zip or postal code. After the prospect clicks "submit" his information is stored in your Aweber database and he is redirected to your PayPal check-out page or his information is stored and is redirected to a "sorry, no" page (this is powerful, because now you can email him later and say that an opening has come-up).
So there it is. Go here to download it. Price includes installation.
