Internet Marketing guy Perry Belcher says -
This is by far the most tested buy button in internet history. I have used it on hundreds of sites in dozens of markets with great results.Split tests show close rates increased by 35 to 320% over ANY other buy button I have ever used. Every element of the button has been tested individually in over 10,000 closed transactions.
The button is 100% free for you to use. Grab, paste, edit and use.
I notice it's in that horrible "PayPal Orange" which is supposed to be the colour that works best on these things. Even that ugly coupon-style dashed border has been tested and found to be important. More here - Belcher Button
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And then along comes The Ultimate Belcher Button
Oh yeah! Try Gardner has just released a wizard for the U.B.B. - the Ultimate Belcher Button - a wizard for creating a Belcher Button with Rollover colour-change and Sound Effects! Go here - UBB